Intenda worked alongside a professional services consultancy to utilise Fraxses as a point solution for a customer churn project.
The consultancy had been contracted by an energy provider to investigate the factors driving the customer churn it was experiencing. Recognising the Fraxses data platform as the ideal solution to identify statistical correlation for churn across recorded data events, the consultancy elected to complete the point solution in partnership with Intenda.
Fraxses enables analysts to create federated data products that provide insights effectively and efficiently. It eliminates multi-team cross business segment dependencies, treats all data equally, and intelligently discovers relationships between data from different sources within hours. With the Fraxses solution in place, statistical analysis and visualisation of results can occur, providing more timely analysis and insight.
Three problem statements and courses of action to address them were defined at the outset.
In addition to resolving these three problems by implementing the defined courses of action, some changes were required in the organisation itself. While the energy provider aspired to leverage its data, it lacked data maturity. To extract maximum value from its data, a new focus and new skills were required. Along with this, a cultural understanding needed to be established within the company.
Several key insights were delivered that lifted the veil on factors driving customer churn. These included the following:
The insights and churn drivers that were identified were all based on features in the Federated Features Library (FFL).
The FFL, comprising 31 data products, provides statistical validation across a federated view of the customer journey. The FFL’s data products leverage the platform’s ability to work with structured and unstructured data, discover relationships between disparate sources, and take data lineage and pedigree into account.
In this instance, the FFL was created specifically for the point solution, rather than for planning, strategic decision-making, or customer treatment purposes. For the energy provider to leverage Fraxses for these purposes, a comprehensive, governed implementation would berequired. Nonetheless, confirmation of the following was provided:
Fraxses delivers insights. Fast.
The professional services consultancy’s head of data scientists estimated that without Fraxses, this 10-day exercise would have taken the Analytics team four months to complete. The fact that a point solution can deliver these results is testament to the enormous potential of the Fraxses data platform.
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